Panduan Penulisan Kes

USD $ 7.99

Dewasa ini kes pengurusan banyak digunakan dalam latihan dan sebagai kaedah pengajaran. Memandangkan bilangan kes tempatan amat berkurangan sekali, maka dorongan perlu diberi kepada penulis untuk menulis kes pengurusan dalam organisasi atau syarikat di Malaysia.

Sebanyak sembilan bab telah diatur mengikut turutan kaedah penulisan kes. Dengan penerbitan buku ini, CWAM cuba mendedahkan pembaca akan konsep, pendekatan, dan proses yang terlibat dalam penulisan kes. Penulisan kes memerlukan beberapa kemahiran yang khusus. Oleh kerana itu para pengguna kes perlu didedahkan kemahiran tertentu bagi menulis kes yang dapat menimbulkan isu, realistik, mencabar minda, imaginasi serta perasaan pembaca kes.

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Academic Work By CWAM
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Additional information

Weight 0.2 kg
Dimensions 21.5 x 14 x 1 cm
Type

Hardcopy, Soft Cover

Editor

Ridzuan Mohd Sagir, Zainal Abidin Mohamed

Edition

First

Year Published

2006

Delivery Lead Time

1 – 2 weeks

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Prior to the establishment of Case Writers’ Association of Malaysia (CWAM), managers in the Malaysian public sector , the private sector and institutions of higher learning had little choice but to use foreign cases, mainly from USA and UK, for the purpose of teaching and learning from the case study method. At times, some of these foreign cases were found to be culturally incompatible with the local social norms and values, rendering them less effective than the intended objectives. Consequently, a group of people who attended a case trainers’ workshop conducted by Professor Martin Laurence in 1985, decided to form a case writers’ association. Thus, the Case Writers’ Association of Malaysia came into being in 1986 with the aim of encouraging the development of local cases which are relevant, suitable and useful for Malaysian managers, officials and trainers.