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In the technology era we are living as “One World One City” policy, where trading has become an international importance. When we talk about trading, we are talking about global marketing. Global marketing is one of the key factors for large companies to be successful. People behavior views vary from places to places with culture as an important element to be taken into consideration when dealing with global marketing.

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Additional information

Research Author

Muhammad Yaaseen Djameel Mosaheb

Supervisor

Dr. Jeyaram Perumal

Research Location

Asia Cities

Data Type

Primary

Sampling Size

60

Language

English

Year Created

2009

Type

e-book, Summarized Research

intllab-mmu

Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.