A Study of Malaysian Consumers’ Purchase Intention for USA and Local Clothing Brands

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The main purpose of this study is to investigate the purchase intention for Malaysian consumers toward a local Malaysian and US clothing brand. It was also part of the study to test whether the presence of purchase intention was caused by the proposed independent variables perceived quality, social value, brand image and advertising communications. Indications from international markets around the world showing local brands losing momentum to the well established global and specifically US brands. This study will investigate this prospect for the Malaysian market.

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Additional information

Research Author

Yasser Feddad

Supervisor

Tan Booi Chen

Research Location

Multimedia University, Cyberjaya, Selangor, Malaysia

Data Type

Primary

Sampling Size

113

Language

English

Year Created

2011

Type

e-book, pdf

intllab-mmu

Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.