Augmented Reality and Effective Delivery of Advertisement Message

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The role of technology can’t be denied in advertisement. However the effectiveness of Augmented Reality in advertisements has not been discuss much in marketing research. So this paper will discuss on how far this technology will affect customers and helping the brand to increase sales and market awareness.

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Additional information

Research Author

MOHAMMAD MEHDI BARTARIPOUR

Supervisor

Dr.Mohammad Sabbir

Research Location

Malaysia

Data Type

Primary

Sampling Size

159

Language

English

Year Created

2011

Type

e-book, Full Research

intllab-mmu

Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.

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