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Community generated content, or social media, has become increasingly important over the past several years. Most of companies are taking serious advantage in the expansion of social media and social networking such as Web search, content recommendation services, marketing, ad targeting, etc. This creates a big opportunity in electronic commerce especially in online marketing context.

Academic Work By MMU
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Additional information

Research Author

Mehdi Amirinejad


Mr. Muhammad Nizam Zainuddin

Research Location

Kuala Lumpur, Malaysia

Data Type


Sampling Size

328 nos



Year Created





Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.