E-service Quality And Online Customers’ Intentions In Group Buying Websites In Malaysia

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The managers of group buying websites usually engage with their customers behavioral intentions every day. These intentions and determination of their clients usually consist of site revisit, word of mouth, and purchase intention. However, as a research problem in this business area, managers and marketers don’t know to what extent the e service quality of their organization affects the parameters such as word of mouth, site revisit and purchase trend. In addition, they want to know which items related to e-service quality and behavioral intentions need to be improved in their organization.

Therefore, these gaps as research problem lead to the designed questions. Finding answers to these research questions helps the manager to plan better strategies in the marketing area and develop their customer loyalty. They want to know if there is any direct relation between e-service quality and behavioral intentions.

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Additional information

Research Author

Mehdi Mohammadtaheri

Supervisor

Ms. Rathimala Kannan

Research Location

Malaysia

Data Type

Primary

Sampling Size

193

Language

English

Year Created

2011

Type

e-book, pdf, Full Research

intllab-mmu

Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.