E-service Quality And Online Customers’ Intentions In Group Buying Websites In Malaysia
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The managers of group buying websites usually engage with their customers behavioral intentions every day. These intentions and determination of their clients usually consist of site revisit, word of mouth, and purchase intention. However, as a research problem in this business area, managers and marketers don’t know to what extent the e service quality of their organization affects the parameters such as word of mouth, site revisit and purchase trend. In addition, they want to know which items related to e-service quality and behavioral intentions need to be improved in their organization.
Therefore, these gaps as research problem lead to the designed questions. Finding answers to these research questions helps the manager to plan better strategies in the marketing area and develop their customer loyalty. They want to know if there is any direct relation between e-service quality and behavioral intentions.