Luxury Handbags and Cultism

USD $ 4.99

Cult brands build long-term and meaningful relationships with their customers. Customer is considered as a part of the family. Cult brands have no competition. They dictate their customer-defined category. Cult brands are profitable even in the most unfavorable market conditions due to the powerful relationships they‘ve built with their customers.

Email
Academic Work By : MMU
Categories: , Tags: , , , , , , , , ,

Additional information

Research Author

AMIRAH MOHD RADZIDIN

Supervisor

Normazalila Abu Bakar

Research Location

Kuala Lumpur, Malaysia

Data Type

Primary

Sampling Size

272

Language

English

Year Created

2012

Type

e-book

intllab-mmu

Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.