Seduce Me, Web

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This study concentrates on the factors based on website efficiency on the success of E-marketing. Based on previous studies, books and articles in Iran, most research emphasis on E-commerce only go to the definitions and related expression is a proof of lack in functional operation in Iranian companies.

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Academic Work By : MMU
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Additional information

Research Author

FATEMEH TEIMOURI

Supervisor

Dr. Sreenivasan Jayashree

Research Location

Iran, Online

Data Type

Primary

Sampling Size

194

Language

English

Year Created

2012

Type

e-book

intllab-mmu

Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.