Consumption In Malaysia Meeting of New Changes

USD $ 8.79

Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia.

The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multi-context level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia.

5 in stock

Researcher :  USM Press SKU: usm-6 Categories: , Tags: , , , , , ,

Additional information


Malliga Marimuthu & Siti Hasnah Hassan



Year Published





1 – 2 weeks


Our main policy is to increase the publication of high-quality scholarly books written by academicians and scholars, so we can contribute to the body of knowledge, to disseminate the knowledge and information to society for the benefit of mankind, and at the same time glorify the name of Universiti Sains Malaysia.