Case Study Of E-marketing On Online Social Networking Industry

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Social networking industry is gaining its popularity with the help of technology which overcomes the limitation of demographics and time. More people are using the website to take advantage of connecting with other people, sharing information and interest. The social network site has transformed the way people communicate and has been an essential part of people‟s live. The revolution of the website has made a great impact to the users from the web which did not know who you are to a world where the web knows exactly who you are. The social network‟s key advantage is its creation of viral channels which could benefit e-marketers tremendously.
This paper discusses several popular social networking sites and their features and services. Firstly, it will explore the definitions of social networking sites and e-marketing, advantages and challenges of SNS, then followed by discussing the critical success factors of SNS that have been identified from the literature review. This study aims to research on the credibility of the social networking industry in order to be an effective e-marketing tool.
The findings of this study will help to devise strategies on how the websites could support e-marketers better. It also underlines the implementation planning, highlight the potential risks that social networking industry should mitigate and emphasizes on the opportunity of social networking industry to support e-marketing.

Additional information

Research Author

Sazlina Binti Ahamad


Mr. Mohd Nor Ismail

Research Location


Data Type


Sampling Size

Four Nos of Companies



Year Created



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Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.