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This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer’s attitude towards online grocery shopping and what are the factors influencing the local consumers’ attitude and behavioral intention.
| Research Author | SINNADURAI A/L SHANMUGAVEL |
|---|---|
| Supervisor | Ummu Kalsome Farouk |
| Research Location | Petaling Jaya, Selangor, Malaysia |
| Data Type | Primary |
| Sampling Size | 203 |
| Language | English |
| Year Created | 2013 |
| Type | e-book |
Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.
