Additional information
| Research Author | NAGHMEH MAHDAVI |
|---|---|
| Supervisor | Dr. Sreenivasan Jayashree |
| Research Location | Kuala Lumpur, Malaysia |
| Data Type | Primary |
| Sampling Size | 150 |
| Language | English |
| Year Created | 2012 |
| Type | e-book |
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Attitude towards advertising can be used as one of the predictable factors of advertising effectiveness. Of course, considering belief factors is very important and also necessary. Influential responses to advertising (effective reaction to advertisement) have significant impacts on causing positive reaction to the brands. Moreover, the impact of influential responses on attitude towards advertising and then attitude towards brand may be different from one person to another.
Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.
