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Customer will relate to the experience of shopping with the environment of the store. Developing the surrounding of the store by giving it a cultural significance from the perspective of the shopper will help form the retailer’s image and reputation. Since the image of a store has proven have an influence on customers; store designers and managers are beginning to understand shoppers visit trend, choosing the products and loyalty. Knowing these aspects will impact the design of the store.

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Additional information

Research Author

ZOHRE HOSSEINI
Supervisor

Dr. Sreenivasan Jayashree
Research Location

Kuala Lumpur, Malaysia
Data Type

Primary
Sampling Size

250
Language

English
Year Created

2012
Type

e-book

intllab-mmu

Multimedia University (MMU), a tertiary education institution set up through Universiti Telekom Sdn Bhd (UTSB), a wholly owned subsidiary of TM, fulfils the noblest of corporate social responsibilities – taking up the challenge of educating the next generation the nation’s leaders and knowledge workers. As the first private university in Malaysia, MMU developed the pioneer model for the successful establishment of private universities in the nation, paving the way for the growth of the private tertiary education sector. As the university at the heart of the MSC, MMU also serves as a catalyst for the development of the high tech ICT industry of the nation, parallel to the Silicon Valley-Stanford model in the United States.

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